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Be On Purpose

....for joyful transformations
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Coaching, Consulting, and Training
for World-Class Performance


Be On Purpose guides businesses, organizations, and individuals to discover and sustain world-class performance by:

  • Empowering individuals to achieve the emotional mastery that propels them toward their highest potential
  • Guiding businesses and organizations in the creation of attitudes, behaviors, and world-views that result in maximum performance of the firm and its stakeholders
  • Employing proven technologies and concepts, such as HeartMath® and Learning Organization practices, to tailor services to specific client needs.



Individuals Who Achieve
Emotional Mastery:


  • Consistently achieve high performance in all areas of their life:
    • Work
    • Family
    • Avocations
    • Recreation
  • Are creative, innovative, and intuitive.
  • Make better decisions.
  • Have more vitality and energy.
  • Enjoy excellent professional and personal relationships.
  • Balance conflicting demands on their time.
  • Limit the physical conditions, such as heart disease, diabetes, and high blood pressure, resulting from the chronic time-pressure, stress, and anxiety that are endemic in today's environment.


Be On Purpose offers a number of 1 to 1 Coaching programs that employ state-of-the-art HeartMath® techniques and biofeedback tools, which empower clients to achieve emotional mastery.


Click on the links below to view descriptions of 2 HeartMath® Coaching programs now being offered (pdf files will open in new windows).

Eliminate The Impact of Stress from Your Life
Live in the Zone for Optimum Performance


HeartMath® is a registered trademark of

the Institute of HeartMath, Boulder Creek, CA



 Businesses, Firms, or Organizations
That Sustain World-Class Performance:


  • Consistently meet financial and other performance targets.
  • Record ever increasing customer/client satisfaction.
  • Have minimal staff turnover.
  • Experience limited absenteeism and/or sick-time utilization.
  • Look within and assume responsibility for untoward events or trends.
  • Are optimistic about ability to control own destiny.
  • Continually create the future they desire.


Click on link below to see presentation on how Be On Purpose can have an almost immediate impact on the productivity of your business (pdf file will open in a new window).

Impact of Stress on Your Business


For more than 30 years, Jerry Sinnamon, Senior Associate Owner of Be On Purpose, has led and facilitated the transformation of businesses, firms, and organizations to acquire and sustain the evidence of world-class performance as detailed above.


Click on the link below for more detail about Jerry's consulting and leadership experience.

Jerry's Experience





 Call or email Jerry to discuss how a consulting engagement can be tailored to meet your needs.